Digital transformation: how to measure the effectiveness of your digitalization project?

Digital transformation is now more than ever a
priority for companies. With the Covid crisis, working methods are turned
upside down. Telework, generalized or partial, has shown the importance of
digital platforms to allow employees to continue to collaborate and coordinate
their tasks remotely. It is also the entire relationship of the company with
its market and its production methods that are changing. Increasingly, the
customer is reached online, via communication channels that obey other rules than
those more traditional at the point of sale. Companies are led to take into
account, quickly, many new variables. Responsiveness is becoming the key word
in the face of an increasingly uncertain environment. Digitization is an
effective way to strengthen its responsiveness to hazards and to gain
flexibility and agility in today’s economy.

 


Digital transformation is not just about implementing
management solutions and applications: it is a transformative project that
involves all levels of the company, integrating its strategy and the
organization of its workflows. It is important to ensure change management,
develop coherent specifications and choose relevant management solutions to
carry out this process. But it is still necessary to carry out a concomitant
monitoring of the digitization project to guarantee its effectiveness and reap
all the benefits. Therefore, the question arises as to how to monitor and
measure the effectiveness of digital transformation? Which tools and which
indicators to use? When and how to set them up?

Indicators to follow during digital transformation


The key indicators of digitization success are not the
same for all companies. Depending on your activity, your objectives and your
specificities, you will have to focus on certain aspects more than others. For
example, on a commercial level, a B2C company will be more focused on its
online visibility and the leads generated by its different platforms, while a
B2B company with longer sales cycles will have to focus on the gaps that exist.
between digital and traditional channels and measure the ROI over the long term
for these two marketing methods. Similarly, a large company will not track the
same metrics as an SME with smaller scale growth goals.

 

But there are many common points and digital KPIs to
measure whatever your activity to diagnose your digital transformation project,
in particular:

 

  • The number of support requests during the
    implementation of the project to measure the degree of adoption of management
    solutions by employees;
  • The commercial indicators which are linked to the
    increase in leads and sales through a digital strategy, likewise, the number of
    customer complaints gives an idea of the effectiveness and mastery of digital
    tools by the sales team;
  • Operational indicators that describe the improvement
    (or not) in the completion of tasks and collaboration following the adoption of
    digital tools: in this sense, the average duration of meetings is a good
    indicator of the effectiveness of the tools digital;
  • The number of tools used by an individual is also a
    good indicator of integration, because the more the tools, the lower the
    adoption and the inefficient work;
  • Satisfaction indicators give an appreciation of the
    adoption of solutions by employees and their integration into their work
    routine.


BI to monitor and predict the effectiveness of the
digitalization project


When we talk about monitoring indicators, we
immediately think of Business Intelligence and it is indeed an effective
monitoring solution for all types of transformation projects. More than a tool,
Business Intelligence is a set of processes that make it possible to collect,
process and exploit data relating to the activity of the company and its
environment. It also integrates the monitoring of performance indicators, the
framework of the decision-making process and the forecast analysis.

 

In the context of a digitalization project, BI can be
an integral part of digital transformation as well as a means of measuring its
effectiveness. The information generated will make it possible to accurately
measure the contributions of digital transformation and in the long term,
Business Intelligence will be an opportunity to develop and monitor the
company’s overall strategy and to provide the necessary support to the
decision-making. Associated with an ERP solution, a BI solution can bring many
advantages such as improving the performance of employees, customer
relationship and long-term visibility. Overall, this is one of the best ways to
ensure responsiveness and resilience in a changing and ultra-competitive
economic environment.

 

With the right support, your company can guarantee a
well-monitored digitalization project and maximize the benefits. P├ęgase EXPERT
supports companies from different sectors in the implementation of the ERP
Divalto Infinity and the Power BI solution for better control over
decision-making.

 

In Africa (Morocco, Algeria) in France (Lille, Paris)
in the West Indies (Guadeloupe and Martinique) in the Indian Ocean (Reunion,
Mayotte) and in Canada (Quebec), we are nearby to support you in your process
of digital transformation.

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